This is the Super Ugly advertisement that appeared in the Christmas, 1967 issue of Surfer Magazine.
This was the first Super Ugly advertisement.
Custom Made in the USA
In 1967, we introduced the Super Ugly, the first mid-size Fun-board noserider! The Super Ugly shape is The Ugly shape proportioned down by a average one-foot in length. Its the first innovation based on The Ugly. And, today, it’s faster, lighter and more durable too. This Super Ugly incorporates all new technology in its composition. Plus, its competitively priced.
It was originally designed by Bob Purvey in 1967 in response to the short board revolution. It became Purvey’s favorite in late 1967, because of the super fast turns – almost like a shortboard. Get air, barrels, and it noserides too.
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