BP Winning the 1966
Morey-Pope Pro Nose Riding Invitational.
Photo from Competition Surf Magazine
This is the first Ugly advertisement that appeared in the March, 1976 issue of Surfer Magazine.
The Ugly®”Special Edition”
Custom Made in the USA
The Ugly Special Edition (SE) Bob Purvey Design is an exact replica of the original, built to specifications established in 1966 when it was first introduced by Bob and its manufacturer at that time. It comes numbered with a certificate of authenticity signed by Bob Purvey.
The Ugly is pure functionality. It was principally designed by Bob Purvey to get the longest nose rides. He had been designing his surfboards as a contest surfer while first on the Dewey Weber Competition Team, then on the Ernie Tanaka Competition Team before joining the Con Competition Team. Bob proved The Ugly’s capabilities when he won the Morey-Pope Pro Noseriding Invitational, one of the first professional surf contests in the history of the sport. It was 1966, and The Ugly grabbed the world’s attention with its unique unconventional wide blunt nose shape. Check out Legend of the Ugly for the complete story.
Since the 1960’s The Ugly has become widely recognized as the standard bearer for noserider designs because it combines all the necessary elements to enable a surfer to maneuver the surfboard from the front end. Also, The Ugly shape is a challenge and the true test of a shaper’s skill because it is difficult to accomplish placing all the curves in it.
The Ugly SE features a foam spreader to widen the nose, a deep concave one-third of the board’s overall length to make the nose float higher, a kicked up tail for hold, soft 50/50 rails, high-density nose and tail blocks, box or glassed on fin, volan glass and doubled rapped rails for durability. All in a high gloss polished finish.
$2,300 (MSRP) 9′ to 10′ 6″
$2,400 (MSRP) 10′ 7″ to 11′
Basic price includes: Ugly wedge stringer, nose and tail blocks, fin box or glass-on fin, Volan glass, gloss and polish and simple (original) color combinations, (elaborate color combinations, graphics or sublimation prints and other specialty items have an additional cost).