BP Winning the 1966
Morey-Pope Pro Nose Riding Invitational.
Photo from Competition Surf Magazine
This is the first Ugly advertisement that appeared in the March, 1976 issue of Surfer Magazine.
The Ugly®”Special Edition”
Custom Made in the USA
It was 1966 when The Ugly grabbed the world’s attention with its unique, unconventional, wide, blunt nose shape. The Ugly Special Edition (SE) Bob Purvey Design is built to the specifications established in 1966 when it was first introduced by Bob at the Morey-Pope Pro Noseriding Invitational, which he won with the longest noserides. The SE comes numbered with a certificate of authenticity signed by Bob Purvey.
The Ugly is pure functionality, principally designed by Bob Purvey to get the longest nose rides.
Noseriding started exteme surfing in the late 1940’s. It became the quintessential maneuver in the longboard contest era of the 1960’s. Noseriding is still the quintessential longboard maneuver.
Purvey had been designing his surfboards as a contest surfer while first on the Dewey Weber Competition Team, then on the Ernie Tanaka Competition Team before joining the Con Competition Team, where The Ugly came about. Bob proved The Ugly’s capabilities when he won the Morey-Pope Pro Noseriding Invitational, one of the first professional surf contests in the history of the sport. Check out Legend of the Ugly for the complete story.
Since the 1960’s The Ugly has become widely recognized as the standard bearer for noserider type surfboard designs, that’s because it combines all the necessary elements to enable a surfer to maneuver the surfboard from the front end.
The Ugly SE features a foam spreader stringer to widen the nose, a deep concave one-third of the board’s overall length to make the nose float higher, a kicked up tail for hold, soft 50/50 rails, high-density nose and tail blocks, box or glassed on fin, volan glass for durability, and a high gloss polished finish.
Order securely with Paypal or most major credit cards.
$2,300 (MSRP) 9′ to 10′ 6″ $2,400 (MSRP) 10′ 7″ to 11′
Basic price includes: Ugly wedge stringer, nose and tail blocks, fin box or glass-on fin, Volan glass, gloss and polish and simple (original) color combinations, (elaborate color combinations, graphics or sublimation prints and other specialty items have an additional cost).